rebranding proposal for an instant noodle icon

Core Idea: rebranding an old and underperforming brand in Vietnam
Medium: 2D Graphics
Outcome: a complete branding package for Miliket
Year: 2020
Time spent: 1 month

I was studying a course in graphics design at my uni, and it involved studying and analysing a brand of choice through their visual materials,
then to produce a new face for said brand.
I chose Miliket Noodles - the famously nostalgic brand for Vietnamese consumers.

Excerpts from the Research phase

Through researching the market for instant noodles, and comparing Miliket to the market’s dominating brand - Acecook.
I’ve identified key traits of the 2 subjects, and their own strengths & weaknesses.
With the new insights, I went on to create a moodboard for a possible overhaul for Miliket.

Moodboard - rough inspiration for colors, texture, typography,...

Logo Development

Extra logos for extra flavours

And a complete brand guideline

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